Yes, you heard that right, it ain’t Angry Birds!
However, inspired from Angry Birds, the popular smartphone game, matrimonial website Shaadi.com has recently introduced an online game known as ‘Angry Brides’. Traditionally, dowries – such as clothes, money, cars and jewellery are given to the groom and his parents by the bride’s family. Although the custom is discontinued since the past five decades, it is widely practiced even today. This game aims to highlight and spread the awareness about the menace caused due to dowry harassment in several South Asian nations.
The application is available for free on Facebook, which has already attracted over 2,70,000 ‘likes’. The game features three different levels in which players will be interacting with three grooms having a heavy dowry price tag. Players will be armed with sandals, brooms, utensils and rolling pin. As a player, you can select any weapon of your choice to strike the dodging grooms. Women, you all thinking of the sandals right?
With every aim (strike), the dowry price tag of the groom decreases. This saved money gets added to player’s score points, known as the “anti-dowry fund”. In order to qualify for the next level, the player needs to accumulate certain points. The points, once collected by players, can either be posted on the timeline or Wall on Facebook.
Shaadi.com’s Senior Vice-President and Head of Online Marketing, Ram Bhamidi said,
“The Angry Brides game is our way of throwing light on the nuisance of dowry. We wanted to take a stand on this issue in a manner that it would connect with the younger audience. Hence, the idea of an online game was developed.”
The conceptualizing, designing and development of the game has been done by Shaadi.com’s in-house team. While the game is currently exclusive on Facebook, the online portal does have plans of bringing it game to other platforms soon.