Eating chocolate makes me feel good. After
I’ve had a really bad day, all I have to do is open a bar of milk chocolate, and wolf it down. I can feel the warmth spread all over my body in an instant. Of course, it doesn’t take the pain or irritation away completely, but it does make me feel a whole lot better. And I am positive that most chocolate lovers would totally agree with me. Chocolate is a simple food that can turn your foul mood into something good!
OgilvyOne has taken all of the above, and worked it out into their spanking new microsite for Cadbury’s Perk buffed TakeItLightly.com. The website takes just 30 seconds to load, and instead of ‘loading’ the progress bar
going forth, it goes backwards instead, ‘unloading’ all the problems the youth faces today such as exam shivers, meager allowances, depression, dress regulations and bad hair days to name a few.
The basic ‘funda’ of this site is that it has no fundas to give. It is a simple campaign that has been well thought out. When the site is done loading, the text reads ‘We like to take things lightly too. So there are no heavy-duty fundas or quick fix solutions on this site. In fact, there’s no website! Nothing. Nil. Nada.’
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