The idiot box better pull its socks up ‘cause the Social media has become a little too social for its own good. A little birdy tells us how the medium has enticed a considerable amount of younger audience to its deck, the bird in question being Vizisense, an online audience measurement agency.

Vizisense has provided the statistics of this major shift in mediums. According to the numbers submitted by the agency:

•    The time slot between 5pm to 10pm is mostly flocked by youngsters ranging from 15 to 24 years of age.
•    Whereas the afternoon hours witness users as old as 25 to 35 years of age. This indicates the popularity of the social media in office space.

The overall scale still tips towards the television industries. A block of 81 million social media users is no comparison to the 91 million households with Television Sets perched in their living rooms.

However, you can’t deny a sense of threat that looms above the folklore both inside and behind our television sets.

In order to induce some damage control or capture its share of social media chunks, channels like MTV are now introducing digitalized shows. They’ve already established themselves as the most popular Brand on Facebook. By this they seek to pull in a wider spectrum of viewers, users irrespective.

Bhartiya, a representative of Vizisense says, “Social networking is finding users beyond the top eight metros. In fact, almost 60 per cent of users on social media sites come from outside of the metros and that explains how engaging the platforms are for youth.”

In an age where multitasking is the way to go, people can even pull off watching TV shows and surfing online at a single go. Come to think of it, on an ironical note Social Media could act as a saviour for our fading television sets. Who knows what the future has in store for us and for those who bring to us our daily dose of entertainment.