The digital music industry has a new born battle in the making.

Renowned company, Apple plan to announce their intentions to make certain improvisations to iTunes as well as introduce a brand new line of devices for the famous iPod Touch later today.

In response to this move, Sony will now unveil their service for a brand new music and video subscription service, at a conference in Berlin commencing today.

Reports say that this service (subject to subscription) that kicks off next year will be targeted to the millions of PS3 existing owners around the world. If this tickles your fancy you are definitely going to like what’s coming next. They will follow this up by extending this service to various other devices such as cell phones, computers, portable music players as well as DVD players. Guess Apple won’t have a secured front-runner place after all.

Before 2008, Sony was at the pinnacle in the digital music industry. But after its downslide, iTunes concreted their position as the leaders in the market. However, Sony’s vengeful comeback is surely a one to watch out for as they will also rope in other famous record label companies besides their own.

With Apple and Sony refreshing their past clash, we might just be in for a treat from either side!