In a desperate attempt to create a presence on the Internet mouth-freshener brand Spraymintt has launched a microsite named KissReady.in. I have been spotting bus panels all over Mumbai propagating the website for that last three months. But it appears they have recently launched the website as I could not trace the same a few months back.

Well the company claims that “the 9 Spraymintt variants are specially created to tease every woman’s senses and get her into the kissing mood.”  And thus they introduced a website that helps you master the art of kissing. The red coloured website fails on the design front and lacks spunk. I was expecting a naughty yet interactive website (something on the lines of the Axe online campaign). The sections listed on KissReady.in are cliché and have nothing interesting to offer.

The microsite is designed and maintained by iKrisha, which I have never heard. There are 9 pages on “Types of Kisses” while the Videos section has sleazy videos titled “Madhuri’s evergreen hot kiss in Dayavan” and “Mallika’s Hot kiss”. On the other hand the section titled “Gallery” has a listing of images of various models posing for a kiss.

KissReady.in even has a game which is average and should be played if you get bored of all the flash games you have ever played. And apparently you can download a Kiss Ready calendar (which really didn’t entice me after checking out the website design). You can even vote for the “most kissable woman in the world”.

I give KissReady.in a big Thumbs Down. It is poor in design, lacks interactivity and has some sleazy content. I realise that a sexually deprived nation like India would love sleazy content but it can always be presented in a better way. Finally I guess the team at iKrishna should understand the medium before executing the idea or get a team of new designers.