Arjuna the Archer: Ad 2008 is the latest video you need to watch out for. Well I was surprised when I realised it was done by JWT for Sulekha.com, a classified and yellow pages website predominantly for NRI’s. Ok now JWT does not have an interactive (or call it online advertising) arm. So how did they go about executing the same?

Well, firstly, Arjuna the Archer: Ad 2008 is not an online viral. In fact it is a TVC that has been optimised for online viewing. The video is executed by Famous House of Animation and all credits go to E Suresh for his direction. But what takes the cake is the wondrous use of the ancient art form known as Patta Chitra Katha. Apparently 4320 Patta Chitras were hand crafted with assistance of artists from Orissa for the final product. Check the video.

This surely is a great juxtaposition of ancient art with new age animation. The ad targeted at urban audiences will be shortly released on varied channels.