One thing I have noticed is the lack of creativity in the startup scenario. Everyone has the right marketing spiel, a tech-savvy team and the zest to do more. But none of them have a creative bend.

Here is where I give SutraHR.com credits. They have launched a wondrous viral campaign christened ‘KaamSutra’ which propagates their brand proposition. Have a dekko.

Media2Win had recently released a viral leaning on a similar thought process for Tata Sky. But this one is surely a step ahead, and the best part is that its designed in-house.

Waqar Azmi (Founder and CEO) and Rizwan Iqbal (Co-Founder) surely know to market their product. Even their official t-shirts are pun-intended. Its way better than the clichéd logo-based t-shirts sported by many startups.

For the ignorant ones SutraHR.com is a full services people consulting firm which has the unique partnering model with digital, mobile and Internet startups and entrepreneurial companies in India.

Good work boys!