With the slow growth of broadband and mobile, DTH seems like a lucrative way to reach out to your audiences. And that is exactly what Tata Sky and Bharat Matrimony have done.

The DTH provider and matrimonial portal have tied up to offer an interactive matrimonial service – Actve Matrimony. Now Tata Sky subscribers can browse through thousands of profiles on their TV sets with Actve Matrimony. Interested Tata Sky subscribers may view the matrimonial listings and obtain the contact details of any profile listed by sending the profile code via sms to 56633. Profiles from premium members and those who have opted for Actve Matrimony will be displayed. The Tata Sky subscriber can contact people by sending an SMS to Tata Sky. The only drawback is that the profiles will be updated every week as per language and community.

This move gives BharatMatrimony the opportunity to target over 2 million homes in addition with their database of over 12 million members. The best part is that people without access to the world wide web can now access this service in the comfort of their home.

While Shaadi and DishTV are still in the testing stage, the Tata Sky and Bharat Matrimony alliance seems beneficial.
The best part is everyone will be anticipating SimplyMarry and Jeevansaathi’s next move.