I just received a mailer from AdultDost.com that stated “Find an adult friend near you today”.
I went through the whole process (which I would like you to explore on your own) to realise it’s the latest viral from Mumbai based- interactive agency Media2Win. Designed for Tata Sky it promotes the Actv Darshan service which offers live feed of religious rituals performed at Shirdi Sai Baba, Mumbai’s SiddhiVinayak, ISKCON temple and Kashi Vishwanath on your TV screen, 24/7.
The landing page is cleverly designed, and apparently lets you “search hot adult friends in your area” by simply filling a few details. Those of you who are familiar with AdultFriendFinder.com (a famed adult dating site) would instantly spot similarities.
The viral is an extension of the TV commercial that was doing the rounds on varied channels when the service was launched early this year. But this viral by Media2Win fails on one aspect – it looks sleazy and does not suit everyone’s taste. And why do I say that? Well I passed this viral to 43 friends of mine and here are few responses I got from them:
Kalpana says: it looks like some porn shite
Aditya says: what the hell got into you … why are you sending me such things???
Priyanka says: no one will ever fill in the fields…unless its some desperate guy
Kunal says: Arrey dude virus wala link mat bhej (don’t send me a link with virus)
Many of my friends / peers mistook it for a sordid mailer from an adult social network. In fact majority of them shied away from acknowledging the mail or even the landing page. But in the end AdultDost.com will do well in the creative circle as Media2Win has ingeniously tweaked the medium to create a refreshing viral.
It looks like Media2Win is gearing up for the awards season and has a pile of creatives to bank on. Digi Mouth had recently featured the agency for its online game ZyaadaKaIraada.com designed for insurance company Max New York Life.
