MakeMyTrip.com, Yatra.com and other travel portals need to gear-up as TripAdvisor.in has finally launched in India. The travel community portal owned by Expedia will be giving tough competition to Indian travel websites/portals.

MakeMyTrip and Yatra have travel community portals titled OkTataByeBye.com and Raahi.com respectively.

But challenging TripAdvisor.in could be a task as there are many Indian audiences already hooked on to the website (including me). With 5,00,000 unique visitors per month and 1,00,000 registered Indians TripAdvisor.in has already penetrated the Indian market. The international website covers over 33,000 cities, 230,000 hotels and 76,000 attractions. Now that’s a figure to beat!

Even the famed international community WAYN had launched in India recently. But they have note been creating enough steam for us to write about. It seems like the TripAdvisor launch was just a formality as the travel community portal has many loyal Indian users.