Time Internet Limited (TIL) has partnered with GENWI, a cloud-based Publishing Company, to launch India’s first Tablet magazine.

The magazine can be accessed only on the iPad as of now but may soon be available for iPhone as well as on Android Devices soon.

Tweek is a weekly magazine that will basically feature stories from all around the world on a variety of subjects that will range from business to entertainment and lifestyle and even sports. It has an interactive format that allows the readers to instantly share stories on various social networking sites like Facebook and Twitter. At the same time, they are also allowed to give their feedback to the Tweek team. Apart from reading, one can also listen and watch a story.

CEO of Times Internet Limited, Rishi Khiani, stated,

“With Tweek’s launch, we intend to pioneer the tablet magazine space in India. We are interested to experiment with different ways to monetise our content beyond traditional web advertising. Taking advantage of this new medium, which incorporates the rich engagement      features of the web into a mobile touch experience on a larger screen, we can deliver new advertising concepts. GENWI’s Cloud Publish solution enables us to deliver contextual commerce, rich-media advertorials that are geo-location aware, and switch out advertisers or ad units on the fly.”

The feedback given by the readers will be received directly by the writers of Tweek, giving the readers the opportunity to give their opinions and eventually shape the magazine and ‘Tweek’ it into something that they will look forward to every week.

GENWI Founder and CEO, P J Gurumohan said that,

“With the power of the cloud, Tweek will save time and production costs by reusing design layouts from week to week, all in standard web-based protocols such as HTML5, CSS and          JavaScript. The most groundbreaking aspect of the application is the way it surfaces existing         content and takes advantage of the tablet experience to create higher levels of reader engagement, and the flexibility to explore new monetisation channels.”