ViziSense, the online audience/traffic measurement tool by Komli Media has added a new bit to its bag of goodies called the compare feature. This new tool will let ViziSense users compare multiple data fields across multiple websites on a single graph.

All data is projected on a single graph making it easy for the user to draw a visual comparison and identify key changes in the graph. The compare tool projects all relevant information like site visits, demographics and traffic data.

A more detailed version of the data projected on the graph can be found under the ‘Site Visits Summary’ section. Data available here includes Indian rank of the website, Indian reach, unique users per month, monthly visits, monthly page views, average monthly visits per user, average page views per visit and average time spent on each visit.

The rationale derived from the comparison tool is comprehensive and lets the user depict patterns of activity and gauge overall performance between sites helping them plan their inventory consumption accordingly.