ViziSense MediaMix, a property of Komli Media, has introduced a reach and frequency calculator. ViziSense MediaMix is a tool that enables media planners calculate the reach and frequency of any online campaign. It gives approx figures of the campaigns effectiveness to the desired target group on selected websites. The calculation would be based on a specific duration of the campaign.

This surely is a good feature as you can gauge the frequency, reach and effectiveness of a particular website. This helps in segregation of websites as per the brand proposition, target audience etc.

But we really doubt the accuracy of these tools.