Its time to applaud the efforts of some of the best in the digital media.
WAN-IFRA will now launch the Asian Digital Media Awards, the first of its kind, in Kuala Lumpur, Malaysia. WAN-IFRA is the association of newspapers and news publishers of the world representing about 18,000 publications in five continents. The awards will be announced during the Publish Asia conference, 2010 at Malaysia’s capital city.
The Awards are to appreciate those media companies who have adopted digital media to compete with the changed face of how people consume news in modern times. The awards will be presented on the 24th of November, this year, along with the Digital Media Asia conference that would be held in Singapore.
Thomas Jacob, the deputy CEO of WAN-IFRA CH said, “
Although print remains the newspaper publishers’ core business, it is crucial for them to position their content on all the available digital platforms and devices
”. He further added “
Traditional news media must be ready to effectively compete with digital pure players
”.
The categories will include Best in Cross Media or Best in Online Media. It will also include new categories such as Online Content, Best in Mobile Media, eReader/Tablet and Social Media. Any Asian media company that operates on a digital platform can participate and send in their entries. It will be a good platform for all media companies to exhibit their prowess in the competition. The last date for sending in entries is 30 September 2010.
Below listed are the categories in which media organizations can send in their entries:
- Best in digital context – this includes excellence in online video journalism and infographics
- Best in online media –the best websites in the magazine, Newspaper and classifieds category
- Best in cross media – Cross media editorial coverage and media advertising
- User generated content (UGC)- Best in social media – ground-breaking use of social media (Flickr, YouTube, Facebook, twitter and others)- Best in mobile media
- Mobile publishing and advertising
- Best in eReaderor tablet – Tablet or iPad and eReader news product
WAN-IFRA has really come up with a very creative and constructive move to acknowledge the pioneers of media who are now connecting with users through digital media, as digital media is the need of the hour for every company that needs to be in the race for excellence. Hope such initiatives encourage the digital industry.
