Web Chutney, last month, released a microsite called GilletteBeA Winner.com. The website is designed to let users ‘Experience the ultimate thrill of winning’.

gillette_logoGilletteBeAWinner.com lest users make their own ‘winner video’ and upload or share the same. The ‘winner video’ is nothing but a customised video viral. Users can choose clips, upload their photo and broadcast the same.

The execution is bad, the video does not have any punch and I guess this idea is done to death. Only people who are bored out of their head would engage in creating a ‘winner video’ on the Gillette microsite and boost their egoes. ‘