Interactive agency Web Chutney has announced the launch of their mobile marketing wing called Culture Mafia. As per the website Culture Mafia is “a real partner that understands how mobile plays a role for your brand”. From mobile internet development to advertising the new wing of Web Chutney will offer all the services pertaining to the mobile market.

culturemafia_logoAfter Bombay Bitch, the Bollywood ezine of Web Chutney, shutting shop Culture Mafia surely seems like a fresh start for the agency. Though the advent of 3G will change the perception towards mobile advertising we debate the need of a separate entity to help brands. We even think the name Culture Mafia makes no sense in terms of the service offering.

Looks like the Culture Mafia website is yet under construction.