Brand Equity Ad Agency Reckoner is an annual survey conducted which lists the best of the advertising circle. This year the Reckoner listed the top 25 agencies, media houses, creative directors, influential personalities and more. But the striking fact is the Brand Equity Ad Agency Reckoner 2008 listing of ‘Digital Specialist Agencies’.

Web Chutney topped the list while a few renowned digital followed. Here is the top 10 listing:

Normally digital agencies are ranked as per their creative skills. But the Brand Equity Ad Agency Reckoner takes the holistic approach while conducting the survey and finally creating a top 10 list.

Brand Equity is an extra supplement tagged with the Economic Times and covers news, trends and happenings from the advertising industry.