Hyderabad based digital marketing solutions firm, Ybrant Digital is gearing up to acquire Scott Richter’s Media Breakaway. The acquisition will apparently cost Ybrant about $100 million.

Scott Richter is the famed spam king while he even owns a leading performance-based online advertising and direct marketing company, Media Breakaway. Scott’s company has been in the limelight due to the recent battles with Microsoft and MySpace.

Ybrant is raising $30 million just through private placement of equity for a 51% stake in the company.

Media Breakaway, that once flied for bankruptcy is known to have mailed out 100-million emails in a day, giving them the title of the world’s leading spammer. Media Breakaway has washed itself clean n the recent years and have managed to knock of their name from the Registry of Known Spam Operations (ROKSO) list.

We hope to see some great work from both of these digital giants (only if the deal finalises).