Industry experts and the rest have always wondered about Google’s strategy to monetise YouTube. Well here is the answer.

Lately the YouTube team aims at selling video spots, which are sponsored for certain terms of search. To put it in simple words it is the way Goggle works. Advertisers buy a set of keywords and when a user makes a search of the same the advertisers video pops-up. This surely seems like a lucrative model compared to embedded ads, banner ads, text ads etc. This even helps as the user need not sit through the entire video and even the advertiser benefits the most.

Though the idea seems great there are a lot of loopholes before the ad system goes live. Till then keep reading this space for more news on the online industry.